We're just a bunch of regular people who love music. In fact, we're so passionate about music that we often find ourselves arguing about all things related to it. Who is the greatest artist of all time – The Stones or the Beatles? Biggie or Tupac? What is the greatest album of all time – Blonde on Blonde or The Joshua Tree? Thriller or The Black Album? What is the greatest song of all time – Bohemian Rhapsody or Redemption Song? No Ordinary Love or Like a Virgin? And of course, what are the greatest lyrics of all time?
So we decided to get together and build a company around our shared love of music. Now we're inviting all of you to help us decide what the greatest lyrics of all time are. And to help keep i/denti/tee about self-expression, we're only using the most personal kind of lyrics... the kind that begin with "i".
We've partnered with EDUN LIVE (founded by Ali Hewson and Bono) to create an exclusive line of music tees printed with some of the most anthemic and personal lyrics ever written.
EDUN LIVE supplies the tees. Each one is ‘grow-to-sew' African – from the cotton they source, through the spinning and knitting stages, all the way to the final logo print on the inside of every music tee – the benefit of each goes back to the people working on the product in sub-Saharan Africa. Find out more at www.edun-live.com